Housing.com has strategically invested in Easiloan, a FinTech company focused on streamlining the home loan process. Easiloan, founded in 2021 by Pramod Kathuria, operates as a digital marketplace exclusively for home loans. It has established partnerships with over 20 banks across India and offers personalized end-to-end home loan solutions.
This collaboration aims to position Housing.com as the largest digital home loan origination platform in India. By leveraging Easiloan’s innovative customer profiling and matchmaking capabilities, users can easily select and secure home loans. Housing.com, PropTiger.com, and Makaan.com’s group CEO, Dhruv Agarwala, sees this partnership as an opportunity to enhance the value provided to sellers and boost user engagement on their platform. Additionally, it creates new revenue streams as Housing.com continues to expand its suite of real estate services.