PayNearby has launched the Digital Naari platform to create sustainable self-employment opportunities for women in rural and semi-urban areas of India. This initiative, in line with the ‘Lakhpati Didi’ program, aims to onboard and empower 1 lakh women by 2025, fostering their economic independence.
The Digital Naari platform enables women, referred to as didis, to offer various financial and digital services to the community, including cash withdrawal, bank account opening, money transfer, recharge, insurance, credit, and e-commerce. These services cater to the specific needs of rural women, promoting financial literacy and independence.
Currently, PayNearby boasts a network of over 10,000 women handling transactions worth over Rs 1000 crores annually. The Digital Naari platform aims to expand this network by collaborating with organizations and self-help groups dedicated to empowering rural women.
Anand Kumar Bajaj, founder and CEO of PayNearby, emphasized the importance of women’s economic empowerment in the nation’s progress. PayNearby’s partnerships with various livelihood missions demonstrate its commitment to empowering women through the Digital Naari app.
Jayatri Dasgupta, CMO of PayNearby, highlighted the program’s goal of fostering strength, resilience, and self-reliance among women nationwide.
Established in April 2016, PayNearby operates on a B2B2C model, partnering with local retail stores to provide digital and financial services. Through its tech-driven Distribution as a Service (DaaS) network, PayNearby serves 75% of India, offering services like cash withdrawal, remittance, bill payment, insurance, and more. With over 50 lakh micro-entrepreneurs across 20,000 PIN codes, PayNearby facilitates transactions worth over Rs 8000 crores GTV per month, benefiting over 30 crore customers nationwide.