PhonePe Enter into Stockbroking With Share(dot)Market App

PhonePe, the Indian fintech giant, entered the stock market on Wednesday by launching Share(dot)Market, a new stockbroking platform, under its subsidiary PhonePe Wealth Broking.
The country’s brokerage business, which produced over 382 billion in FY23, was anticipated to benefit from the new platform’s ability to attract younger demographics.
Share. According to the company, Market would provide a new dimension to stock trading by offering quantitative analysis and execution on a tested technology platform for competitive discount brokerage pricing.
Since the former transaction-based model of the brokerage sector in India is being replaced by a fee-based one, brokerage firms have started to offer new services and platforms for investments and wealth management.